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VIK RETREATS

Newsletter

This lodging group has always kept its retailers up to date, but has never spoken to its final customers. When they started doing so, they chose us to convey their value with creativity through newsletters campaigns.

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TARGET

Travelers between 40 and 70 years old, Europeans, Brazilians and Americans who look for a new destination away from the crowds.

CHALLENGES

-Approach an audience for the first time, with a gentle but attractive tone and style.

-Write inviting subjects and tempting texts for the newsletter campaigns.

-Writing in Spanish, English, and Brazilian Portuguese.

OUR CREATIVE RESULTS

Creative common threads for the newsletter contents

Usage of relevant lingo

Develop a tactic, optimistic, and personal tone & style.

Inviting email subjects that gave an 85% open rate.

WORK PROCESS

Once a month, we met to discuss the objectives and content of the campaign.

Within three days, three different newsletters in three specific languages were ready to sail through thousands of email inboxes.

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