VIK RETREATS
Newsletter
This lodging group has always kept its retailers up to date, but has never spoken to its final customers. When they started doing so, they chose us to convey their value with creativity through newsletters campaigns.
TARGET
Travelers between 40 and 70 years old, Europeans, Brazilians and Americans who look for a new destination away from the crowds.
CHALLENGES
-Approach an audience for the first time, with a gentle but attractive tone and style.
-Write inviting subjects and tempting texts for the newsletter campaigns.
-Writing in Spanish, English, and Brazilian Portuguese.
OUR CREATIVE RESULTS
Creative common threads for the newsletter contents
Usage of relevant lingo
Develop a tactic, optimistic, and personal tone & style.
Inviting email subjects that gave an 85% open rate.
WORK PROCESS
Once a month, we met to discuss the objectives and content of the campaign.
Within three days, three different newsletters in three specific languages were ready to sail through thousands of email inboxes.
EXPLORE OUR WORKS
Economy and business website. We are all one in business.
