TERCER ESPACIO
Brand Voice /Digital Content
We teamed up with this inspiring design studio to build a cohesive narrative across all their communication channels.


TARGET
Art and design studios, advertising agencies, production companies, film studios, cultural artists, startups, and entertainment companies.
CHALLENGES
-Define the purpose, vision, and culture of Tercer Espacio through their audience’s insights.
-Shape its brand voice with an academic, artistic, and close tone and style.
-Embroider the brand style with narrative and rhetorical resources.
-Create original content for their website and Social Media.
-Write a script for their annual reel.
-Copywriting to showcase projects and portfolio.
OUR CREATIVE RESULTS
We developed the common thread "magnetism" to show how different ideas can mix and build creative identities.
We wrote a manifesto with an inspirational tone to state the empirical work process they use to achieve authentic visual identities.
We proposed the hashtag '#LoremIpsum' to share confidential works without mentioning big brands or exposing them.
The launch campaign used "magnetism" as a common thread and oxymoron as a narrative resource.


WORK PROCESS
We crafted the brand voice in baby steps until we finally achieved a strong voice perfect for creating content consistent with their brand purpose.
After this big first step, once a month, we met to discuss content with our client, who was always part of the creation process with real-time feedback. We worked on shared Word documents that helped the fluid exchange.
To this day, we happily work together.

EXPLORE OUR WORKS