TERCER ESPACIO
Brand Voice /Digital Content
We teamed up with this inspiring design studio to build a cohesive narrative across all their communication channels.
TARGET
Art and design studios, advertising agencies, production companies, film studios, cultural artists, startups, and entertainment companies.
CHALLENGES
-Define the purpose, vision, and culture of Tercer Espacio through their audience’s insights.
-Shape its brand voice with an academic, artistic, and close tone and style.
-Embroider the brand style with narrative and rhetorical resources.
-Create original content for their website and Social Media.
-Write a script for their annual reel.
-Copywriting to showcase projects and portfolio.
OUR CREATIVE RESULTS
We developed the common thread "magnetism" to show how different ideas can mix and build creative identities.
We wrote a manifesto with an inspirational tone to state the empirical work process they use to achieve authentic visual identities.
We proposed the hashtag '#LoremIpsum' to share confidential works without mentioning big brands or exposing them.
The launch campaign used "magnetism" as a common thread and oxymoron as a narrative resource.
WORK PROCESS
We crafted the brand voice in baby steps until we finally achieved a strong voice perfect for creating content consistent with their brand purpose.
After this big first step, once a month, we met to discuss content with our client, who was always part of the creation process with real-time feedback. We worked on shared Word documents that helped the fluid exchange.
To this day, we happily work together.
EXPLORE OUR WORKS
Economy and business website. We are all one in business.
