ESTANCIA CRISTINA
Creative writing based on user experience for Estancia Cristina’s new website
Together with Big Partners Creative Studio, we delved into the uncharted valley of Los Glaciares National Park, Patagonia, to find a premium, fresh and inspiring digital experience for the stylish lodge Estancia Cristina.
TARGET
Travelers between 30 and 60 years old, Europeans and Americans seeking to connect with their wild side in a comfortable lodge.
CHALLENGES
-Transforming their mainstream tourism tone and style into a graceful, inspirational, and wild speech.
-Developing minimalistic and punchy texts, including calls to action to generate direct bookings.
-Creating a narrative throughout the web journey.
OUR CREATIVE RESULTS
We developed the creative concept 'Cross over to the wild side' that worked as a common thread on the web narrative.
To communicate the experience, we appealed to the senses.
We recycled the huge texts on the former website to create minimalist and modern content.
We thought and developed the texts based on the user experience.
WORK PROCESS
The project was completed in one month of work. We started from a brief led by Big Partners and every Wednesday we met to discuss the progress.
Together, we achieved high-quality results.
EXPLORE OUR WORKS
Economy and business website. We are all one in business.
