BUSINESS TALK WOMEN
Brand Voice
Business Talks Women is a global net that promotes business development among women by encouraging networking, mentoring, benchmarking, and training.
They called us to create a strong voice with growth potential for their brand experience.
TARGET
Entrepreneurs and businesswomen who want to keep expanding.
CHALLENGES
-Create a brand voice with growth potential.
-Craft a conceptual message to break the women’s position in businesses.
-Develop a company folder as an invitation for women to join the network.
OUR CREATIVE RESULTS
We created a solid and confident brand voice that deconstructs the position of women in business. We broke the speech of a lady to make her a mad girl.
We grew the concept of 'marriage alliance' to create an alliance between empowered women.
From the insight that for years criticized women drivers, we generated headlines that turned the tables, such as 'women at the wheel' to refer to the woman who leads the business.
From the misconception of "women in the kitchen," we created the headline "a business turns golden".
WORK PROCESS
The network’s businesswomen shared their beautiful entrepreneurial spirit with us to create their identity and brand voice. We maintained active communication working together in real-time until we reached the desired results.
To make a long story short, we focus on “a strong woman has no attitude, she has a purpose.” We loved working with businesswomen because we are businesswomen too.
EXPLORE OUR WORKS
Economy and business website. We are all one in business.
