FABIANA TOMBETTA
Communication Strategy /Key Visual /Social Media Content
Coaching for businesses that care about their people.
The client is a specialist in Coaching, Communication and Management. Her purpose is to enhance people’s talent through learning experiences ,and its magic, the power of bonding.
At some moment, she felt a lack of connection with her brand identity, so Captcha was there to help.
TARGET
Big companies seek to enhance their influence by investing in
their people.
BRAND STRATEGY
We focused on her strength: weaving conversational networks inside companies to improve efficiency in actions.
CHALLENGES
-Build a new brand identity, logo, and claim. Craft a cohesive Key Visual for Social Media.
-Design a communication strategy from scratch.
-Develop the storytelling and content, aligned with their MKT goals, for its social media.
OUR CREATIVE RESULTS
New elegant and slick Key Visual design, aligned to the MKT strategy.
Strong brand voice, well linked to Fabiana's personality, values and services.
An approachable, professional and astute Storytelling tone style.
Custom Strategic content pillars for Social media. Highlying her expertise and services.
WORK PROCESS
The first stage is always the most important, as it’s the time to plunge into our client’s desires, goals, and paths.
It took us a month to align the brand, the image, and the voice with Fabiana’s expectations. Following, we began an always-on content campaign, working in a constant and fluid workflow.
We certainly learned something creating Fabiana’s content: if you know how to manage your emotions, teamwork gets much better.
EXPLORE OUR WORKS
Economy and business website. We are all one in business.
